The NASCAR experience: Examining the influence of fantasy sport participation on ‘non-fans’     

《Sport Management Review》2015,18(2):231-243

While NASCAR has traditionally been among the most watched sports in the US, the brand has suffered due to economic conditions and waning interest. As a result, NASCAR has focused its promotional efforts on new marketing and revenue-generating strategies to raise awareness of the sport. One way to increase awareness is through fantasy sports, which have seen a marked uptick in global popularity. However, using fantasy sports to activate involvement among self-described non-fans of a particular sport remains a relatively unexplored area. The purpose of this study was to examine the influence of fantasy sports on attitude and certain behavioral factors using a mixed-method, comparison group design. Employing the path analytic model to examine relationships among variables, results indicate significant differences between study conditions and regression analyses show how patronage intentions were influenced. Focus group data buttress the quantitative results and support the use of fantasy sports as a way to convert self-identified sport non-fans into involved fans.  相似文献   

Explaining outsourcing in health,sport and physical education     

Benjamin J. Williams  Doune Macdonald 《Sport, Education and Society》2015,20(1):57-72

Outsourcing is a complex, controversial and pervasive practice that is increasingly becoming a matter of concern for educational researchers. This article contributes to this literature by examining outsourcing practices related to health, sport and physical education (HSPE). Specifically, it reports data on specialist health and physical education (HPE) teachers', principals' and external providers' reasons for participating in outsourcing arrangements. These data were obtained from a collective case study of six schools and the external providers that they outsourced HSPE to over a 12-month period, using semi-structured interviews and overt participant observations. The findings illustrate the ways in which the informants explained their outsourcing practices using a variety of educationally and organisationally oriented reasons. Educational value, human resources (e.g. expertise), physical resources (e.g. facilities) and symbolic resources (e.g. status) were reasons for outsourcing HSPE that were commonly cited by principals and specialist HPE teachers. Among external providers, educational value, income generation and promotion/advertising were frequently cited to explain their work with and for schools. These findings illustrate the ways in which outsourcing practices in HSPE articulate with, and are implicated in, broader educational privatisations. They also highlight the boundaries that outsourcing practices trouble or reinforce, such as those marking the purview of markets, membership of the HPE profession and the constitution of expertise.  相似文献   

Resource utilisation and power relations of community sport clubs in the aftermath of natural disasters     

《Sport Management Review》2015,18(4):555-569

Community sport clubs (CSCs) provide a number of benefits to local communities, while confronting challenges with finances and staffing. In Queensland, Australia, these challenges have been compounded by recent natural disasters including widespread flooding that have significantly impacted operations of CSCs. The current research explores the provision of resources to CSCs in the aftermath of flooding events in 2010 and 2011, as well as the influence on power relations between CSCs and resource providers. To address this research purpose, qualitative data were collected across nine site visits (focus groups, interviews) to affected CSCs. The data revealed three resource providers: volunteers and members, partner organisations and government. In addition, the results indicate that relations between CSCs and members and volunteers, partner organisations and government were impacted in different ways. Examples of resource providers wielding power over CSCs due to the provision of resources emerged, along with some evidence of mutual power and dependence and CSCs exerting power over resource providers. The results provide implications for CSC managers to be more proactive in relation to resourcing through developing strategies for network building and improved communication within networks.  相似文献   

中国足球超级职业联赛的竞争性平衡分析--基于相对积分率标准差法     

严文华  杨倩 《成都体育学院学报》2015,(3):12-18

对国内外职业体育竞争性平衡的概念、测量方法进行综述、分析和整合,发现一些具体的衡量方法在实际运用中存在各种问题,如胜率标准差法只能运用于或胜或负的比赛中,无法运用于衡量像足球这样具有平局情况的赛事。从而提出相对比较优化的“相对积分率标准差法”,以具体量化的方式衡量各赛季中超联赛各俱乐部之间的竞争性平衡程度。结果发现：（1）相对积分率标准差法在一些具有平局情况的赛事中能够科学量化其竞争性平衡程度;（2）中超联赛与英超联赛相比,自2004赛季以来各俱乐部（运动队）在竞技能力竞争性上一直处于高度不平衡状态。并从中超联赛的内外部各方面的因素进行分析,提出若干建议。  相似文献   

欧洲体育模式的源流与发展对我国的启示     

楚英兰  汤际澜 《北京体育大学学报》2015,38(2):27-32+37

采用文献资料法对"欧洲体育模式"的发展历程进行了研究,通过对欧洲体育模式的研究为我国体育发展方式转变提供借鉴。研究表明,欧盟委员会于1999年提出"欧洲体育模式"概括了欧洲体育的结构和特征,但是包括欧盟和其它研究者都认为"欧洲体育模式"对于欧洲现行体育模式的概括存在着不足。欧洲体育模式多元化将欧盟各国的体育模式突破性地划分为官僚型、传教型、企业型和社会型四种类型,四种类型的体育模式各有其侧重和优劣,同时也都在相应地发生着改变。欧洲体育模式研究的启示在于,体育模式的多元化事实、动态化存在对于我国体育发展方式的促进和推动,以及体育模式比较的复杂性需要注意借鉴的审慎性。  相似文献   

体育赞助效果评估     

Christoph Breuer  Christopher Rumpf  席驰 《北京体育大学学报》2015,38(4):18-25

摘要：据普华永道2012年度报告显示,全球体育赞助投入预计在2013年将达到352亿美元,较之2012年上涨5.1%。较于体育赞助市场的蓬勃发展,体育赞助效果的评估方法仍然处于探索阶段。目前广泛应用的评估方法仅是分析赞助信息曝光度对消费者记忆度的影响。然而,消费者接收和认知赞助信息的过程却被完全忽略。为弥补这一研究领域空白,研究采用实验法,利用视线追踪技术分析消费者对赞助刺激的注意力,通过回归模型分析消费者对赞助刺激的认知处理过程。实验结果表明消费者对赞助刺激的注意力是由赞助刺激的摆放位置和影响曝光度的三种因素所决定的;另外,消费者对赞助商的回忆度取决于消费者注意力和品牌熟悉度等因素。因此,赞助商应当首要考虑赞助刺激对消费者注意力的影响。基于本实验结果建立的体育赞助效果评估模型,可以帮助赞助商评估赞助效果和赞助合约价值。  相似文献   

和谐社会建设中我国农村居民体育需求问题研究     

王秀霞  高静宜  李风婷  李中军 《广州体育学院学报》2015,35(3):31-34

通过文献资料调研、问卷调查等方法,研究了和谐社会建设中我国农村居民体育需求的特点、原因及发展机遇。我国农村居民体育需求基本处于满足基本生理需求层面,具有支付能力的享受和发展层面的体育需求还处于较低水平。农村居民低消费水平决定了低体育消费。农村居民生活水平不高是制约体育需求水平发展的根本原因。在构建和谐社会中新农村建设为我国农村体育需求的发展提供了政策支持,城市化建设为我国农村体育需求提供了发展方向。构建和谐社会中农村体育建设主要应以政府投入建设公共体育设施为主,同时,进一步提高农民收入,改变农村居民消费观念,培育多元化消费主体,致力于使广大农村居民的体育需求向更高层次即享受与发展方向发展。  相似文献   

鄂西生态文化旅游圈体育旅游开发的RMP分析     

熊双 《湖北函授大学学报》2015,(3):97-98

鄂西生态文化旅游圈建设的顺利推进,有力地促进了圈域内旅游资源统筹、体育旅游资源整合和鄂西圈8市州(林区)旅游产业的协同发展。通过对鄂西圈体育旅游开发进行R性分析和M性分析,以此为基础进行P性分析,并最终提出鄂西圈体育旅游产品为中心的规划框架,旨在为鄂西圈乃至湖北省体育旅游发展提供理论依据。  相似文献   

红色体育旅游内涵界定     

龚洪波  王惠  罗敏 《湖北体育科技》2015,(5):383-384

论述红色体育、红色旅游、体育旅游等相关概念,深入剖析红色体育旅游与红色旅游、体育旅游的内在关联,认为红色体育旅游是集参观、体验、学习和教育为一体的专题性旅游活动,是红色旅游与体育旅游互为关联、互为作用的客观存在。  相似文献   

谈文化视域下中西方身体观的差异     

刘中臣 《搏击·武术科学》2015,(7)

文章在中西文化比较视角下,窥测两种完全不同的身体观,并阐释身体观差异的形成原因。文章运用对比法、文献资料法,以中、西医学,武技、搏击为例,阐述中西方身体观的差异。研究结论认为：中、西医学,东、西方武技中存在迥异,诠释出了两种完全不同的身体观,他们在文化价值观、审美观、体验观三方面存在较大差异。而影响中西身体文化观差异的根本因素是,中西生态文明方式与哲学理念的不同。同时,中西身体文化观在现代化与文化多元化的语境下,正呈现趋同与融合的发展走势。  相似文献